Firefly Holiday Market
Design from Market Research
In collaboration with Wyatt Sabadosh and Eliza Miller
This project centers market research to inform design decisions. Our goal centered creating a piece that resonated with the local artisanal holiday market's cultural inclinations, while also promoting sustainability and enhancing winter holiday shopping experiences. .
Process
User Demographics
Local demographics and vendor-specific trends indicate niche areas for exploration.



With almost 25% of people living below the poverty line, money-conscious buying patterns may prove a prevalent factor within the holiday market.
Market Research
Holiday market trends and vendor strategies inform development while guiding the design process

Prioritize Low Price Points
During holiday markets, shoppers prioritize low price points to stretch their budgets and purchase multiple gifts. The festive season's high volume of gift-giving drives consumers to seek affordable options, making bargains and deals especially appealing. Vendors offering budget-friendly items often see higher sales as buyers look for cost-effective ways to spread holiday cheer.

Appeal to Sense of Character
Consumers increasingly seek gifts that resonate with their personal values, emphasizing experiential and emotional connections. They prioritize unique, meaningful items that create memorable experiences, reflecting their desire to give more than just a material object.

Emphasize Sustainability
Sustainability is a growing priority among holiday shoppers. Consumers prefer eco-friendly products and brands that emphasize ethical practices and sustainable materials. They value gifts that have a positive impact on the environment, aligning with their commitment to a greener lifestyle.
Concept Development
Tasked with covering the DIY sector of the shop market, our team focused on iterating on small-scale sustainable solutions for earth-conscious consumers. Due to the nature of the market covering holiday sales and handmade crafts, we focused on activities that spark joy and invite conversation.





