Sun Dog Scientific
UX Design System for Data Visualization
Freelance UX Project, 2025
UX and visual design guidelines for effective website navigation. During the rebranding of GIC Magnetics, the early development stage aimed to introduce new design systems, including logos, information architecture, and visual prototyping. The science-tech company specializes in magnetometer interfaces and live electromagnetic detection. Based on industry research, the website should emphasize a simplified, desktop-first platform that effectively communicates the company's services to prospective grant agencies and clients.
Process
Background
The Sun Dog Scientific website simplifies the presentation of the company’s technological expertise. The platform must be accessible and engaging, making sophisticated information comprehensible to a diverse audience, including non-technical users and prospective grant agencies
Objectives
Communicate Company Identity
Highlight Partnerships
Appeal to Grant Agencies
Constraints
Rapid Timeline (3 months)
Limited Precedent Availability
Usability Standards
Working within a constrained timeline of three months and a limited budget, the website is expected to effectively showcase Sun Dog Scientific’s instillations and offers while emphasizing its value to potential grant providers and partners.
Research
Scientists
Educators
Grant Providers
Industry Stakeholders
User Considerations
Geomagnetic data is used at different scales and accuracies to evaluate stationary and mobile forces. From geophysical tracking of earthquakes to space weather storm prediction, primary user flows inform key functions and features required from the website:
Credible
Educational
Accessible
Private + Secure
Simple + Navigable
Space Weather Monitoring
Mineral Exploration
Geophysics
Space Exploration
Navigation Systems
Archaeology
Research + Education
Industrial
Environmental Monitoring
Content Strategy
Content aims to convey core educational and public safety values. Highlighting specialized services, and providing valuable resources on applications and sourcing, creates a user-friendly experience emphasizing practical applications.
Content Plan
Highlighting specialized services and providing valuable resources on sourcing of data, Sun Dog Scientific aims to communicate transparent company objectives and values for funding and partnership considerations.
Information Architecture + Site Map
Design System
Foundational visual and conceptual components refine core brand assets, including the logo, color palette, typography, and iconography. By establishing a consistent and cohesive visual language, these brand elements ensure that all communications and touchpoints convey a unified and professional image.
Prototype Development
The initial wireframes serve as a foundational layout, mapping out the structure and flow of content without the distraction of detailed design elements. By focusing on functionality and user experience, wireframes highlight key navigation paths, content organization, and interactive elements for a clear visual representation of the user journey and the overall site architecture.
Interactive Mockups
Interactive prototypes allow for user testing before handoff to development. The mockup screens begin to narrow the visual creative direction while ensuring users may successfully access essential information.