Florita
Responsive App Design
A UX Case Study for mobile-first design (2024)
Florita is a UX study looking at human/technology interactions that can help fill conceptual gaps in plant care. With simplified search filters and scanning elements, Florita aims to promote plant longevity by educating its users. From practical species requirements to environmental scans, Florita helps users find plants based on their needs.
Evaluate
User Personas and journey maps highlight key features to reduce pain points based on user flows. The app aims to address user groups with limited mobility, financial constraints, and limited technological literacy.
Wireframes + Testing
While we initially assumed the ease of purchase and plant care information were the primary concerns for users, the research revealed that users also highly value personalized recommendations and community support.
The shift to develop features that personalize advice and foster a sense of community among plant parents ensure a more satisfying user experience as users get more applicable and individually tailored advice.
Visuals + Interactions
Navigational elements help the user keep track of where they are within the website architecture. A floating navigational menu and stage progression bar aim to orient the user while also providing alternatives to the back button for more control of navigation.
