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Florita

Responsive App Design

A UX Case Study for mobile-first design

Florita is a UX study looking at human interactions in technology to fill conceptual gaps in plant care. With simplified filters and scan elements, alongside quick check-out options, florita aims to streamline and simplify plant nursery sales with easy access to plants and personalized care advice

Process

Evaluate

User Personas and journey maps highlight key features to reduce pain points based on user flows. The app aims to address user groups with limited mobility, financial constraints, and limited technological literacy.

Wireframes + Testing

While we initially assumed the ease of purchase and plant care information were the primary concerns for users, the research revealed that users also highly value personalized recommendations and community support. 

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The shift to develop features that personalize advice and foster a sense of community among plant parents ensure a more satisfying user experience as users get more applicable and individually  tailored advice.

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Visuals + Interactions

Navigational elements help the user keep track of where they are within the website architecture. A floating navigational menu and stage progression bar aim to orient the user while also providing alternatives to the back button for more control of navigation.

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Mockups

High contrast fonts and simplified call to action buttons guide user attention to important features and app functions.

The use of negative space and card layouts simplifies groupings and helps users find the plants that best fits their space

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